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New PDF release: All about Them: Grow Your Business by Focusing on Others

By Bruce Turkel

ISBN-10: 0738219207

ISBN-13: 9780738219202

ISBN-10: 1522651659

ISBN-13: 9781522651659

The most sensible businesses and such a lot winning salespeople reside by way of a three-word mantra—"all approximately them"—because after they relentlessly concentration their model on their buyers rather than themselves, their companies flourish. All approximately Them exhibits readers tips to use this straightforward yet tremendous robust influencing strategy. Bruce Turkel, who has urged the various world's maximum businesses, together with American exhibit and Bacardi, lays the foundation by means of concerning his own trip of discovery to the "All approximately Them" precept. He is going directly to discover our technology-driven, hyper- attached tradition; the ability of storytelling (and story-selling); model authenticity and transparency; and more.

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All about Them: Grow Your Business by Focusing on Others by Bruce Turkel


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